Swot analysis 2014 the companys income increase and the cash position become stronger. From ipod to iphone and ipad, apple has been responsible for many tech. Get your custom essay on swot analysis of apple inc. A study on swot analysis with special reference to the. Datamonitor usa 245 5th avenue 4th floor new york, ny 10016 usa t. Performing a swot analysis includes the assessment of a company based upon its internal strengths and weak points, together with external opportunities and threats to get comprehensive point of view of its future. Jan 10, 2019 in addition, a mckinsey 7s analysis of apple inc. The swot analysis is a useful instrument in shaping up and selecting the appropriate strategy for the firm. Supply chain analysis apples products and components are manufactured by a number of suppliers around the world. In the external environmental analysis of apple computer, inc, i mainly utilize three tools and models. Jan 08, 2020 this apple swot analysis reveals how one of the most successful worlds companies used its competitive advantages to become the dominant player in the tech industry. An insightful analysis report on apple,inc analysis conducted by. Apple inc strategy, swot and corporate finance report, is a source of comprehensive company data and information.
It identifies all the key strengths, weaknesses, opportunities and threats that affect the company the most. Apple is famous worldwide for several things including its cutting edge technology, superior quality premium products. Besides the brand equity, the tag of innovation has always been applied to apple. Strong brand image and a brand value of usd 170 billion 1 3. A progressive digital media business company profile apple inc. Apple is headquartered in cupertino, california and was founded by steve jobs. Management 303 management 303 swot analysis of apple inc section i organizational history and overview in 2007, jobs told a crowd at the macworld expo that apple would now be known as apple inc.
This marks a big change from a year ago, when wall street appeared to sour on the tech giant amid heightened competition and a shortlived bottomline retreat. It is a leading personal computing and smartphone brand with a global presence and marketleading position. Apr 22, 2019 swot is an acronym for strengths, weaknesses, opportunities and threats related to organizations. Industry analysis business policy and strategy ijser. As the old saying goes, a strong foundation always makes a strong building. Apple is one of the most innovative companies in the world with some fantastic products which make up its strength in the apple swot analysis. Executive summary apple stock price vs sp500 in 5 years business summary apple inc. In this swot analysis tutorial, we will conduct apple swot analysis. Financial statements and financial ratios analyzed.
It is good for the apple company to developing the new technology. This report has attempted to identify and assess the strengths and weaknesses of supply chain management, human resource management, and business strategy of apple inc. From ipod to iphone and ipad, apple has been responsible for tech revolutions. The following table presents the resources and capabilities of apple inc. When completed, swot analysis addresses where your business currently stands and which obstacles are blocking the path to success. Jan 25, 2020 the article talks about the swot analysis of apple iphone. This template is a standard guide on company swot analysis. Based on our findings in our swot analysis of apple we are able to make several strategic. An analysis pestel analysis, porters 5 forces analysis, swot analysis, comprehensive analysis of financial ratios, and comprehensive analysis of share performance of apple inc. It is also one of the established brands in the manufacture of electronics a2z everything, 2010. Apple products have innovative and distinct features for each of its range of products.
The apple swot analysis highlights that one of its biggest strength is no doubt the ability to overcome all other weaknesses. The swot analysis framework considers this exclusivity strategy as a factor that limits market reach. This template provides a summary of swot analysis and also provides an example of a swot analysis done for apple inc. Rajibul hasan research paper undergraduate business economics offline marketing and online marketing publish your bachelors or masters thesis, dissertation. While the company markets its products viewed as highend devices to generate the best customer experience, it risks losing out its market share to competitors riding high with cheaper products using the. An apple wireless keyboard german language and magic mouse. International journal of pure and applied mathematics. Swot analysis examines the strengths, weaknesses, opportunities, and threats in business. Strategy is about making choices and weakness are the areas where a firm can improve using swot analysis and build on its competitive advantage and strategic positioning. The company has built a product ecosystem integrating their products into all aspects of people lives. A study on swot analysis with special reference to the apple. The following table illustrates apple swot analysis. Click here to find out apples strengths, weaknesses, opportunities and threats. Defined, discussed, and analyzed for 5 years was written by, paul borosky, mba.
Even though it started as a traditional computer company, apple now designs and manufactures a wide variety of electronic devices, including smartphones, tablets, music players. Sep 15, 2016 swot analysis examines the strengths, weaknesses, opportunities, and threats in business. Apple has long been an investor favorite because of its strong revenue growth and high return on investment. For example, the company carefully selects the authorized sellers of its products. Brand equity apple is one of the top most companies of the world for its brand equity. The company has been providing robust technology products and exceptional software services. It has millions of loyal customers with steady increment top technology apple was the first to. Importing laws in the world with gatt are in favor of trading. This template may be used to create a systematic swot analysis for such large corporations. The swot analysis of apple inc showed that the major key strengths of apple inc. Swot analysis of apple iphone apple iphone swot analysis.
Apple values are the qualities, customs, standards and principles that the company believes and they help apple inc. The model is to help identify internal and external areas of successes and improvements. The swot analysis of apple company clearly boasts about the various strengths of the brand and how its weaknesses are far lesser then strengths. Data analysis on apple inc 2193 words research paper example. Apple headquarters, cupertino, california apples founder opportunity external, positive factors that creates positive potential for an organization weakness internal, negative factors that puts you at a competitive disadvantage demand for products like.
This multinational corporation is known for its unbeatable niche in the industry. This weakness exists despite exclusivitys advantages, such as. Apple swot analysis indepth swot analysis of apple. Apples vertical integration gives them a competitive advantage because it allows them to innovate in software, hardware, and services. Apple swot analysis 5 key strengths in 2020 sm insight. In this report, i used apples 2018 10k, apples 2017 10k annual report, apples 2016 10k. Major core competencies are identifiable through a vrio analysis of apple inc. The report covers the companys structure, operation, swot analysis, product and service offerings and corporate actions, providing a 360. If youre unsure exactly how to get started, lets look at a swot analysis case study of apple.
Taken together, they identify apple as a unique company. But that apart another factor that helps apple is no doubt the internal business environment. After assessing all the factors in swot analysis, it is seen that apple has more opportunities and strengths compared to threats and weaknesses. Internal strategic factors this part of apples swot examination distinguishes the greatest qualities that empower the organization to withstand dangers in its business condition. Jan 14, 2018 the apple swot analysis highlights that one of its biggest strength is no doubt the ability to overcome all other weaknesses. A swot analysis summarizes the key issues from the business environment and the strategic capability of an organization that are most likely to impact on strategy development johnson, scholes, and whittington 2008. Product portfolio analysis article pdf available in journal of the international academy for case studies 177. They are the basis for what we do and how we do it. This is a very successful company that has high sales of electronics such as ipod, iphone and the macintosh computers. Apple is one of the biggest names in the information technology industry and operating in the market for several decades. Each of these factors is evaluated based on the vrio variables. A case study and analysis on apple inc marketing essay. Thus, strengths and weaknesses are part of business internal.
Swot is an acronym for strengths, weaknesses, opportunities and threats related to organizations. Pdf apple had made our life even easier than time when apple was just a fruit. The major key weaknesses include lack of distribution channels in the countries and high price which can be overcome. Apple iphone marketing plan swot analysis marketing.
The company had moved from producing only computers to offering the ipod, itunes and more. In the following analysis we will be discussing apple inc. It provides a broad understanding to the companys strategic situation. Computer hardware, computer software, consumer electronics, industries served digital. Aapl is one of the worlds most visible and recognizable consumer electronics brands. This can be used to instruct the overall business strategy session. Iphone took the world by storm by its amazing ios operating system and its multi touch features. Cupertino, california, usa number of employees fy2019. Data analysis on apple inc 2193 words research paper. This apple swot analysis reveals how one of the most successful worlds companies used its competitive advantages to become the dominant player in the tech industry.
Its unique vertical system will be critical to drive future business opportunities for them. The analysis can be used to evaluate the current business position of apple. Swot analysis is an acronym for strengths, weaknesses, opportunities, and threatsand is a structured planning method that evaluates those four elements of a project or business venture. Given the companys current leadership in the industry, apple is in a position to enjoy these opportunities. Logo industries served computer hardware mac, imac, mac pro, macbook, macbook air computer software ios, os x, safari, ilife, iwork, imovie, iphoto consumer electronics ipod, iphone, ipad, apple tv and mac products internet itunes store, icloud, app store, mac app. It has a strong brand image and is a market leader across several product categories. Swot analysis of apple inc january 10, 2019 strengths. Explore apples management of its supply chain and human resource management and evaluate the strengths and weaknesses in the companys approach.
Thiss app lets your create and conduct swot analysis effectively. Apple computer company was founded in april 1976 by steve jobs, steve wozniak and ronald wayne. There are huge opportunities for this company, and there are major threats from the. Apple inc strategy, swot and corporate finance report. Logo industries served computer hardware mac, imac, mac pro, macbook, macbook air computer software ios, os x, safari, ilife, iwork, imovie, iphoto consumer electronics ipod, iphone, ipad, apple tv and mac products internet itunes store, icloud, app store, mac app store geographic.
The maker of iphone, ipad and mac is known for innovation and premium quality products. Taxation is something that governments put and apple should be study this as country by country case to anticipate profitability, and pricing strategy. Oct 19, 2015 pestel or pestle analysis, also known as pest analysis, is a tool for business analysis of political, economic, social, and technological factors. Tag of innovation besides the brand equity, the tag of innovation has always been applied to apple. Such competencies are clear competitive advantages for the companys longterm profitability in the computer, consumer electronics, and online digital products industries and beyond. Before we move on to the tows analysis lets first have a look at a brief swot analysis. Internal strategic factors this part of apple s swot examination distinguishes the greatest qualities that empower the organization to withstand dangers in its business condition. A swot is a strategic planning tool to assess the companys strengths, weaknesses, opportunities, and threats to the organization.
Situational analysis swot analysis marketing objectives marketing strategy implementation budget control. Market leadership for a range of products and services. This report aims at analysing the internal factors that affect the various operations at apple inc. It owns chip manufactures, controls manufacturing, follows extremely strict software standards, and operates in a nearly closed ecosystem of retail stores to control their costs. Apple swot 2020 swot analysis of apple business strategy hub. From the days of mcintosh computers, apple is known to be a brand with promise.
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